INTERCULTURAL DESIGN | PROPOSAL, DATA COLLECTION AND FINAL PROJECT
08/03/24-29/03/24 (Week 1 - Week 7) Chai HongHong/0354211/Bachelor of Design (Honours) in Creative Media INTERCULTURAL DESIGN // PROPOSAL / DATA COLLECTION / FINAL PROJECT INSTRUCTIONS Proposal For this module, we are required to create a study based on the theme "Cultural Sensitivity in Design". We are to study a cultural phenomenon or a particular subculture that is perceived as 'sensitive' and frame our study within the chosen theme. For the first two weeks, we spent some time researching topics to study. We chose Chinese Culture as our main theme, finding particular subcultures to study. We selected the following 3 ideas for research Idea 1: Chinese calligraphy We think we can design a set of English fonts in Chinese calligraphy style. Combine the strokes of Chinese calligraphy and English letters, and then export the designed fonts with FontLab. Finally, download the finished fonts and make them into posters to promote Chinese-style fonts. Anyone who gets the l...