Advanced Typography / Task 2/Key Artwork and Collateral
13.09.2023-25.10.2023（Week4-Week9） Chai HongHong/0354211/Creative Media Design. Advanced Typography/Task 2/Key Artwork and Collateral LECTURES Week 4 The reason to continue designing typefaces is to improve its legibility and also a form of artistic expression. Process of Type Design: 1. Research · Understand type history, type anatomy, the conventions and terminologies · Determine the type's purpose or what it would used for and what different applications it will be used in · Study existing fonts that are presently being used for inspiration/reference/context/usage pattern/etc 2. Sketching - The use of traditional tool (pen and paper) is better than digital tools (iPad and Apple pencil) due to the nature of the strokes created by the hand. This does not mean we should not use digital tools. 3. Digitalisation...