Typography Task 2
04.05.2022-18.05.2022
Chai HongHong/0354211/Creative Media Design.
Typography/Task 2
LECTURES
Week 6
Typography: Different Medium
Print type Vs Screen type
Type for Print
-Caslon, Garamond, Baskerville, are the most commonly used when it comes to printing. They are highly readable when set at small font size and they also look elegant.
-Caslon, Garamond, Baskerville, are the most commonly used when it comes to printing. They are highly readable when set at small font size and they also look elegant.
Type for Screen
-Typefaces intended for use on the web are often optimized and modified to enhance readability and performance on screen.
Ways to enhance typefaces for screen
-Include a taller x-height.
-Wider letterforms
-More open counters
-Heavier thin strokes and serifs
-Reduced stroke contrast
-Some modified curves and angles for some designs
-More open spacing (for smaller sizes)
Hyperactive link/hyperlink
-Word/phrase/image that you can click on to jump on a new document or a new section within the current document.
Font size for screen
-16-pixel text on a screen is about the same size as text printed in a book or magazine; this is accounting for reading distance. Because we read books pretty close — often only a few inches away — they are typically set at about 10 points. If you were to read them at arm’s length, you’d want at least 12 points, which is about the same size as 16 pixels on most screens.
Static Vs Motion
Static typography
- Has minimal characteristic in expressing words. We can see those in billboards, posters, magazines and so on.
Motion typography
- Film title credits present typographic information over time, often bringing it to life through animation. Motion graphics, particularly the brand identities of film and television production companies, increasingly contain animated type. This type of typography helps to evoke a certain mood among the audience and also to establish the tone associated to the content of the brand.
INSTRUCTIONS
Task 2（Week 5）
I created sketches of three font styles and typography formats.
Fig.1.1. Title
I designed three layouts.
Fig.1.2
I chose one of the following three ideas for the final layout.
Fig.1.4.Idea 2
Fig.1.5.Idea 3
I received feedback from Mr. Vinod who thinks my title is too tight, So I changed it.
Fig.1.6. The modified 1
Fig.1.7. The modified 2(I choose this as the final design)
Fig.1.8. The modified 2( Baseline grid)
Final Design
Typeface : Univers LT Std
Font face : 67 Bold Condensed Oblique & 39 Thin Ultra Condensed & 67 Bold Condensed
Font size : 10pt. 12pt
Margins : 12.7 mm (top, left, right, bottom)
Columns : 4
Gutter (for columns) : 4.233mm
Average characters per line : 60~ 65
FEEDBACK
Week 7
Specific Feedback：After watching Mr. Vinod's lecture, I had a preliminary idea. I didn't want to complicate typography, so I decided to do a creative integration of the letters in the title.
General Feedback：I made three versions, I used simple lines to decorate the layout, I put the word "code" together into a pattern.
REFLACTIONS
Week 7
Experiences: Learning is not a simple thing, it takes a lot of time to understand and absorb, I have more learning experience in typesetting.
Observations: I still need to learn more about text formatting.
Findings: I have received Mr. Vinod's feedback that I have done my homework with great efforts, but Mr. Vinod never seemed to encourage me, and he even suspected that I did not use Adobe InDesign. After reading Mr. Vinod's feedback, I suspected that I was a bad person, but after a moment of chagrin, I continued to revise my homework, hoping that one day I could reach Mr. Vinod's standard. Mr. Vinod is a hard man. Maybe he thinks I can do better.
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