Design Research Methodology / Final Project : Research Reflection Report

03/04/23 - 06/07/23 (Week 1 - Week 14)

Chai HongHong / 0354211 / Bachelors of Design(Honors) in Creative Media Design/ Taylor's University

Final Project: Research Reflection Report



INSTRUCTION


Final Project: Research Reflection Report

The final compilation in this research reflection report consists of the entire research journey from the formulation of the research proposal, research–critical review (secondary data), and research design (primary data and analysis). This research experience ought to have its reflection for each section of the processes that have been undertaken.

The students are to produce a digital publication (PDF) reflection report and a five minutes recorded presentation (audio, video, and slides presentation).


Submission：


Presentation Slide：


Recorded Presentation：




Final Reflection


Experience:

Researchers start to get in touch with problems in the field of UI/UX and conduct in-depth understanding and research. It's a challenging journey, and an opportunity to explore knowledge and improve yourself. Research begins with a topic. The researcher starts doing a lot of reading and researching and summarizing the articles, in the process the researcher improves her knowledge of the UI/UX field and expands the researcher's more holistic view of the research topic. Data collection and data analysis allow researchers to learn more information and perspective. In this study, researchers read 5 articles in depth and analyzed and critiqued the articles. After having some experience reading the articles, the researchers surveyed the participants in a questionnaire to assess their shopping experience by learning about the participants' personalities and color preferences. To infer the influence of color on consumer behavior intention.


Observations:

Color has a significant impact on consumers' decision-making in the process of online shopping, and plays an important role in the user experience of online shopping, and surveys have shown that warm and bright colors are more attractive to consumers in the design of shopping websites.


Findings:

The article mentions the limitations of the experimental results, but still draws useful conclusions. Although the study used questionnaire data collection methods, interviews can also be considered to support the conclusions about the impact of color on consumers' emotions and behavioral intentions. Researchers can further verify and generalize these conclusions using the latest data and more experimental conditions.


Conclusion：
Overall, the study provides valuable insights into how color affects people's behavioral intentions in shopping websites. Consider using these findings to design websites and other products to enhance consumer experience and satisfaction. Choosing the right color in shopping website design can evoke positive emotions from consumers and influence their decision-making and purchase intention.









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